Late last month, the 12th floor of the Time Warner building near Central Park in New York was buzzing at 8 am on a Saturday morning. The bi-annual gathering of SAMMA (South Asian Media and Marketing Association) had personalities of South Asian origin who have made a mark in this industry.

For nearly two decades, they have virtually ruled Bollywood. Their ever-increasing fan base has no age bar and crosses boundaries and cultures. Aamir, Shah Rukh and Salman (not necessarily in that order) have been the stalwarts in an industry that has seen actors come and go before you could say box-office!

He is not your quintessential star. He does not have the looks. He does not pump iron like most macho actors. He has his mom on his speed-dial and apparently still continues to take 1500 rupees (£21) as pocket money from her.

At the Oscars last month, seated on the first row with a tuxedo and looking dapper than ever, was Hollywood heartthrob Leonardo DiCaprio.

Ten days before Christmas last year, the news of the separation of the superstar Hrithik and his wife Susanne punctured the otherwise joyous and celebratory air in the season of joy.

The Quantico star has won the hearts of television viewers in USA with an outstanding performance and silenced her critics back home Bring out the bugles, uncork the bubbly, blow those trumpets and rejoice – Priyanka Chopra has finally broken the crossover barrier that for so long has been Bollywood’s Achilles heel.

Emraan Hashmi is not your normal A grade star. He does not have bulging muscles. His dance moves are average. He hardly exudes charm.

The debate raged for weeks. Should Vidya Balan adorn the cover of the issue you are reading?

Why Bollywood may never see Aamir, Shahrukh and Salman in the same film… For nearly two decades, they have virtually ruled Bollywood. Their ever-increasing fan base has no age bar and crosses boundaries and cultures.

“Don’t put him on the cover,” said a friend. “He is not worthy despite his new-found fame.” She continued